A dedicated IP address isolates your reputation, safeguarding it from email senders that use shady techniques to deliver their messages to you. Businesses can also send a bigger amount of emails using dedicated IP addresses, which is another advantage.

Additionally, you will have direct access to your website’s files using FTP (File Transfer Protocol) or a web browser if you have your own dedicated IP address.

Using a dedicated IP address also gives you the ability to host your own FTP server. Businesses or organisations may find it advantageous to do so in order to facilitate file transfers within their internal networks. Another option is to set up an anonymous FTP network, which allows users to browse public files without requiring them to provide passwords.